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| Ashok Leyland launches 3116 MAV Company’s second model in fast-growing 8x2 segment | |||
| 30 Jul 2009
: Hinduja Group flagship and leading commercial vehicle manufacturer Ashok Leyland today launched the 3116 mutliaxle vehicle (MAV) with 8x2 configuration, developed for high fuel efficiency. Speaking on the occasion, Mr Vinod K Dasari, Director & Chief Operating Officer, Ashok Leyland, explained that the 3116 is being launched to complement the successful 3121 8x2 MAV from the Company. The 3121 has earned market preference for arduous applications on flat terrains. Market feedback also showed the need for a similar vehicle with even lower operating costs, especially in one way load applications. “Customers are seeking to improve operational profits by plying higher capacity vehicles that maximize the load. Therefore, within the MAV segment, there is a perceptible shift in favour of the 31T GVW vehicles, constituting 14% of the MAV demand in the first quarter of the current fiscal. We believe that we will grow only if we improve our customer’s profitability. One way to do this is to customize products to their specific needs. And that is why we moved quickly to offer a complementary product in the 31T range”, said Mr Dasari. The 3116 derives the fuel efficiency advantage from an H series 6ETI-2K engine with optimised power, and a matching driveline. Customers stand to benefit from the inline fuel injection pump, which provides for low maintenance costs as well as excellent mileage. This vehicle is unique, as such an engine with inline pump is not available anywhere in the world. The suspension has been reengineered for longer life and better vehicle stability, in response to market needs. Giving an insight into the segmental shifts, Mr Dasari explained that the MAV segment, pioneered by Ashok Leyland, has grown to become the largest segment, accounting for over 60% of the medium and heavy duty goods volume. Ashok Leyland has nearly 100 variants in its MAV range. Andhra Pradesh, being one of the largest markets for MAVs, was the natural choice for the national launch of the new vehicle. In the State, 8x2 vehicles already constitute 17% of the MAV volume. 3116 is tailor-made for cement and general goods movement that dominate the State’s transportation sector. Speaking on the occasion, Mr Rajiv Sanghvi, Executive Director, Automotive Manufacturer’s Pvt Ltd (AMPL), the long standing dealer partner in Andhra Pradesh, Maharashtra and Gujarat, said that Ashok Leyland has been the leader in the medium and heavy duty commercial vehicle market in the State. The dealership has been investing in quality service network for enhanced customer satisfaction, with a network spanning 45 locations in the State. Mobile service vans, 24-hour helpline and exclusive accident care cells are some of the customer support initiatives. |
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