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Bajaj Auto launches PULSAR

** Most powerful sub-250cc power bike in the country **
 
23 Nov 2001, : Bajaj Auto launched its latest offering in the premium bike segment Pulsar - the street sports bike in Mumbai today. It is the most powerful sub-250cc bike on the Indian roads. Mr. Rajiv Bajaj, President, Bajaj Auto Ltd handed over the key to the first customer in the city.

Available in two engine capacities: a powerful 180 cc engine that generates 15 Ps of raw pulsating power and a 150cc engine, which offers higher fuel efficiency, the vehicle will be launched across the country over the next 3 months. With its street-sport styling and stunning looks, Pulsar is sure to catch on the young mindset of biking universe.

Developed by the Product Engineering division of Bajaj Auto Ltd. in association with the renowned Japanese design house Tokyo R&D, Pulsar will be the first bike to be marketed under Bajaj brand.

Announcing the launch of the Pulsar at a press conference, Mr. Rajiv Bajaj said, "Pulsar is the culmination of our efforts to offer world class technology adapted for the Indian conditions that offers maximum value to our discerning customers. With Pulsar in our portfolio, we today offer the widest range of motorcycles at various price and performance points."

With the Indian two-wheeler industry focused on the motorcycle segment, Bajaj Auto now becomes the only Indian company with offerings in each user segment. Starting with the entry level Boxer series, the company s range includes Caliber , Caliber Croma and Aspire in the executive bike segment, Pulsar in the premium bike segment, and the only cruiser bike of India the Eliminator .

"With a CAGR of 43%, we have made a clear dent in the motorcycle market by outperforming the industry in the last three years. We will continue our quest for a higher market share in motorcycles market," added Mr. Rajiv Bajaj.

An estimated Rs.100crores has been invested in developing Pulsar and the project took 36 months from conceptualization to commercial production of the vehicle. Pulsar is being manufactured at Bajaj Auto s state-of-the-art facilities at Chakan near Pune where all the stylish ungeared scooters such as Bajaj Spirit and Bajaj Saffire are manufactured.

With three variants of Pulsar , Indian users can now indulge in performance biking at competitive pricing. The top 180cc model with disc brake and electric start is priced at Rs.53,896/-, the 150cc model with disc brake and electric start at Rs.48,923/- and the 150cc model with disc brake is available at Rs.44,884/- ex-showroom Pune.

Pulsar is all set to attract the performance seekers who today accounts for 5% of the total bike volume. But with a clever combination of three variants, Bajaj Pulsar has potential to sell 200,000 units in the next 24 months.

Targeted at the youth segment, the Bajaj Pulsar has been designed and styled as a mean masculine robust machine with dazzling looks and technically advanced mechanism that offers great performance. The symmetries between the muscular fuel tank, side panels and the rear panels give a very distinctive feel to Pulsar.

Sporty Looks
The aesthetically designed fuel tank with a 18-litre capacity allows long-distance cruising without the need for re-fuelling. It is also fitted with aircraft type fuel tank cap, the first of its kind in India. The stylish opto-prism headlamp with laser sharp focus and stunning clear lens blinkers offers perfect visibility even under adverse conditions. The attractive twin pod console incorporates the speedometer, tachometer, tripmeter, fuel gauge, side stand indicator and the telltale lights. The silencer complements the sporty styling. And the strong cast aluminium rear grab rail ensures a consistent head-to-toe sporty look to the bike.

Supreme Performance - technology at its best
The Pulsar s compact styling with sporty riding position makes it the most willing through a series of bends. The 15 bhp engine accelerates effortlessly from low revs to top speed. It has a CV carburetor, which ensures a consistent combustion and smooth acceleration. Positive crank case ventilation ensures that the Pulsar is not only a technologically advanced bike but an environment friendly one as well. The disc brakes for instant braking are available as a standard fitment.

Riding Comfort
The engine of the Pulsar is rubber-mounted - a welcome first in Indian motorcycles - for better NVH characteristics. It comes with a Ceriani front fork suspension and 5-step adjustable rear shock absorbers to provide a completely jerk-free ride. The end weights on the handle bar and the steering dampeners help in reducing vibrations on the hands, while the hollow footrest rubbers reduce vibrations to the feet. With the electric starter one can take off in a flash!

Safety
The side stand indicator warning lamp on the speedo-console helps prevent an accidental topple-over. The one-touch headlight flasher helps in easy signaling for oncoming vehicles in the day or the night. The rider footrests of the Pulsar have a `feeler bolt at the end to enable the rider to know if he is banking too much.

The Pulsar offers the silent confidence and reliability that comes from years of experience and Bajaj Auto s deep understanding of the Indian rider and Indian roads.

Technical Specifications

    PULSAR 180
PULSAR150
Engine
Type Displacement
Max. Net Power
4-Stoke, single cylinder, natural air cooled, SI Engine
178.60cc
15Ps @ 8000rpm
4-Stoke, single cylinder, natural air cooled, SI Engine
143.90cc
12Ps @ 8500rpm
Frame   Tubular, double cradle
Tubular, double cradle
Transmission   5 Gears - One down, four up
5 Gears - All down
Tyres Front
Rear
2.75 X 18, 42 P
100/90 18, 56 P
2.75 X 18, 42 P
3.00 X 18, 4/6 PR
Fuel Tank   18 lit. including 3 lit. reserve
18 lit. including 3 lit. reserve
Starting System   Electric & Kick start
Kick start or Electric & Kick start
Braking System
Front
Rear
Hydraulic Disc Brake
Drum Brake - 130 mm
Hydraulic Disc Brake
Drum Brake - 130 mm
 
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