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| Birla Sun Life Insurance introduces Super 20 Fund
A unique blue-chip fund that invests in fundamentally strong and liquid large-cap stocks | |||
| 13 Jul 2009
, Mumbai
: Birla Sun Life Insurance (BSLI), one of India’s leading life insurance companies and pioneer of Unit Linked Life Insurance plans in India, announced the launch of ‘Super 20’, its new fund offering today. ‘Super 20’, is a large-cap fund that will invest in 20 fundamentally strong large-cap stocks resulting in long-term capital appreciation for policyholders. Through this fund, the policyholders will get an exciting avenue to diversify their financial investments and an opportunity to participate in a niche portfolio of 20 stocks. Being large-cap oriented, the fund is designed to provide stability & liquidity to the fund during turbulent times. The strategy of the fund would be to build and actively manage an equity portfolio of 20 fundamentally strong large cap stocks in terms of market capitalization by following an in-depth research-focused investment approach. ‘Super 20’ fund will attempt to adequately diversify across sectors and will invest in companies having financial strength, robust businesses, efficient and visionary management, enjoying leadership position along with good growth prospects and adequate market liquidity. Moreover, the active fund management of ‘Super 20’ gives it an edge over Index funds. Policyholders can currently invest in ‘Super 20’ fund through investment in BSLI Classic Life Premier and BSLI Gold Plus II. Commenting on the launch of ‘Super 20’ fund, Mr. Vikram Kotak, Chief Investment Officer, Birla Sun Life Insurance said, “Being at the forefront of innovation, BSLI believes in ‘Performance Excellence through a Process Driven Approach’ and this has been proven by our impeccable track record of good fund performance during challenging times . Following on the heels of successful equity oriented fund offerings such as the Maximiser and Platinum Plus Fund, we decided to launch ‘Super 20’ fund to provide policyholders the opportunity to invest in premium quality stocks, holding leadership position in their respective industries and in financially strong companies thereby providing a favourable risk-return profile over the long-term.” He further adds, “In view of the fact that large-cap stocks will continue to draw lot of attraction in the equity markets as majority of the FII’s& DII’s money will be invested in large cap stocks, Super 20 being a large-cap fund will benefit from this”. About Birla Sun Life Insurance Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between the Aditya Birla Group, a well known Indian conglomerates and Sun Life Financial Inc, leading international financial services organization from Canada. With an experience of over 9 years, BSLI has contributed significantly to the growth and development of the Indian Life Insurance industry and currently ranks amongst the top 5 private life insurance companies in the country. Enjoying trust of its over 2 Million customers, BSLI is known for innovation. It was the first Indian Insurance Company to introduce “Free Look Period” and Benefit illustrations, which were subsequently made mandatory by IRDA for the industry. BSLI offers a complete range of pension, health and life insurance products and has an extensive reach in over 1500 markets through its network of 651 branches and 1,75,000 empanelled advisors. This is well supported by the sound financial that the Company has. The AUM of Birla Sun Life Insurance surpassed Rs. 10000 crs and it has a robust capital base of over Rs. 2000 crs as on March 31, 2009. Additional information is available at www.birlasunlife.com About Aditya Birla Group A US $28 billion corporation, the Aditya Birla Group is in the league of Fortune 500 worldwide. It is anchored by an extraordinary force of 100,000 employees, belonging to 25 different nationalities. The group operates in 25 countries across six continents – truly India's first multinational corporation. Aditya Birla Group through Aditya Birla Financial Services Group (ABFSG), has a strong presence across various financial services verticals that include life insurance, fund management, distribution & wealth management, security based lending, insurance broking, private equity and retail broking. In FY 2008-09, the consolidated revenues of ABFSG from these businesses crossed Rs. 4763 crs, registering a growth rate of 36%. Additional information is available at www.adityabirla.com About Sun Life Financial Inc. Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individuals and corporate customers.Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of March 31, 2009, the Sun Life Financial group of companies had total assets under management of $375 billion. Additional information can be found at www.sunlife.com |
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