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| Coca-Cola Brings World Football's Greatest Prize, Coca-Cola FIFA World Cup™ Trophy Tour 2010, To India For The First Time
Football lovers get a once-in-a-lifetime opportunity to not only see the authentic FIFA WorldCupTM Trophy made of solid 18-carat gold for the FIRST time in Kolkata, but also get to meet German Football Legend Lothar Matthaus in person As part of the 3 day celebrations, exclusive showcase of the FIFA WorldCupTM to be organised at the salt lake stadium on 16th January '10; essaying the extraordinary journey of the world's greatest football spectacle | |||
| 15 Jan 2010
, Kolkata
: Embarking on its world-wide journey, Coca-Cola FIFA WorldCupTM Trophy, 2010, was unveiled in Kolkata amidst Football enthusiasts and eminent dignitaries. The much awaited World Football's greatest prize was unveiled by Kanti Ganguly - Minister of Sports-West Bengal Govt., Lothar Mathhaus - German Football Legend, Subrata Dutta - Vice President, All India Football Federation (AIFF), Alberto Colaco - General Secretary, AIFF and General Secretary South Asian Football Federation, S.B Ganguly - President, Indian Football Association, LingLing Lui – FIFA, Media Spokesperson along with Atul Singh, President & CEO, Coca-Cola India. Also present were other eminent dignitaries including Saugata Roy - Minister of State, Urban Development, Government of India, Dr. Asim Dasgupta - Minister of Finance, West Bengal Govt, Kshiti Goswami - Minister of PWD, West Bengal Govt.and Pratim Chatterjee - Fire Services Minister, West Bengal Govt. As part of the celebrations, Jharkhand team, winner of Coca-Cola Mir Iqbal Hussain Trophy, 2010 was also felicitated by Kanti Ganguly - Minister of Sports, West Bengal Govt., Lothar Mathhaus- Football legend along with Atul Singh, President & CEO, Coca-Cola India. As part of the felicitation, each player of the Jharkhand team was awarded a cash prize of Rs 25000. In-addition, the Jharkhand Football Association was also given a cash award of Rs 1 lakh. The authentic FIFA WorldCupTM trophy made of solid,18-carat gold being brought to India by Coca-Cola for the FIRST time will provide a once-in-a-lifetime opportunity to the football enthusiasts across India to catch a glimpse of World Football's greatest prize. The Coca-Cola FIFA WorldCupTM Trophy 2010 is 36.8 cm high and weighs 6,175 grams. The base contains two layers of semi-precious malachite while the bottom side of the Trophy bears the engraved year and name of each FIFA World Cup winner since 1974. The three day extravaganza of soccer mania will witness an exclusive showcase of the FIFA WorldCupTM Trophy at the Salt Lake Stadium on 16th January '10 essaying the extraordinary journey of the world's greatest football spectacle. Additionally, on 17th January'10 at the stadium, German Football legend Lothar Mathhaus would lift the original Coca-Cola FIFA WorldCupTM Trophy once again, reminding his fans in Kolkata about Germany's historic World Cup win in 1990. The three-day trophy tour will culminate into an extravagant evening of music and entertainment featuring the singing sensation Usha Uttup, followed by performances from Chandrabindoo, a leading Bangla band and an electric concert by Euphoria, India's famous rock band. According to Atul Singh, President & CEO, Coca-Cola India, "The Coca-Cola Company has been the official sponsor of the FIFA WorldCupTM since 1978. With the Coca-Cola FIFA WorldCupTM Trophy Tour, 2010 coming to the Mecca of Indian football-Kolkata, football enthusiasts across India get a chance to share their passion for the game of football together with their fellow countrymen. This once-in-a-lifetime experience aims to bring soccer fans here close to the world's most coveted prize, which has followers in every far-flung corner of the earth. We look forward to some power-packed soccer action this June at FIFA WorldCupTM in South Africa.” More About FIFA WorldCupTM Trophy Tour by Coca-Cola FIFA and The Coca-Cola Company is taking the real solid-gold trophy to 83 countries, allowing thousands of fans to enjoy a rare close-up view of the authentic FIFA WorldCupTM Trophy. The trophy will travel 138,902 kilometers (86,304 miles) and will provide all the Football fans with once-in-a-lifetime opportunity to see the FIFA WorldCupTM Trophy before the tournament kicks off in South Africa on June 11, 2010. Free tickets to the Trophy Tour are being made available to consumers via Coca-Cola promotions in countries on the route. At events in each city, fans can have their souvenir photo clicked with the trophy, view a 3-D movie showcasing moments of the FIFA World Cup™, participate in interactive displays and enjoy other entertainment. Coca-Cola has been the official sponsor of the FIFA WorldCupTM that began in 1978. To its credit, the company has had stadium advertising rights at every FIFA WorldCupTM since 1950, now the same has been extended for another 16 years i.e. until 2022. Football fans wanting to experience the excitement of the FIFA WorldCupTM Trophy Tour by Coca-Cola can follow each stage of its epic journey in 2010 by downloading The FIFA WorldCupTM Trophy Tour widget. Feeding the latest news and images from the global tour the widget is available to download on the official FIFA website www.fifa.com/worldcup/organisation/trophytour About The 2010 FIFA World Cup™ The 2010 FIFA WorldCupTM takes place in South Africa, kicking off on 11 June. It is the first time when 32 final teams are competing for the world's most sought after trophy on the African continent. The final will be played on 11 July 2010 at the Soccer City Stadium in Johannesburg. The final draw for the groups took take place in Cape Town on 4 December 2009. Coca-Cola India's Association With Football Coca-Cola India has always believed in promoting healthy and active lifestyle through sports. Coca-Cola partnered with All India Football Federation (AIFF) to organize Coca-Cola Mir Iqbal Hussain Trophy, a grassroots talent hunt initiative rolled out to uncover the most dynamic young footballers in the country. As part of the Coca-Cola Mir Iqbal Hussain Trophy, 20 promising young footballers have been identified and short-listed by AIFF, and will be subsequently coached and groomed to form the National Under-16 Sub-junior Team. Out of these 20 young footballers, 16 most promising players will attend The Coca-Cola International Football Camp in South Africa, to be organized in June 2010 during the FIFA World Cup™. Jharkhand team from the East Zone won the national finals of the 'Coca-Cola Mir Iqbal Hussain Trophy'. |
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