home > Colgate Palmolive (India) Limited > news   Free Dental Check-ups begin in Mumbai as part of Oral Health Month 15,000 dentists will offer free dental check-ups at their clinics in over 1,000 towns and cities across India   18 Sep 2009 , Mumbai : Colgate-Palmolive (India) Limited, the market leader in oral care, in association with the Indian Dental Association (IDA) is conducting free dental check-ups as part of its Oral Health Month 2009 initiative in Mumbai throughout September - October 2009. Besides Mumbai, 15,000 dentists in over 1,000 towns and cities will be committing some part of their time for this intiative and offering free dental check-ups. Inspired by the response generated in last 5 years, this year Oral Health Month will span across two months, September - October 2009. Those interested in availing the free dental check-ups can SMS their postal pin code to 5676725 or call the toll free OHM helpline 1800228550 for information on a dentist in their locality. The dentist details are provided as a reply to the SMS. They then need to make a call to the dentist for an appointment, and schedule their free dental check-up. People can also log on to www.oralhealthmonth.co.in to find a dentist at a convenient location. Detailed terms & conditions applicable for availing free dental check-ups are given on the OHM website. A recent national consumer usage and attitudes survey (CUAS) conducted by IMRB and sponsored by Colgate-Palmolive (India) Limited highlighted that dental problems in India are reflected in the low awareness levels and poor oral hygiene habits. According to the survey, 67% of Indians have never visited a dentist and around 87% of the Indian population does not believe in visiting dentists unless there is a problem. Oral Health Month is a platform created by Colgate and supported by IDA, to educate people about oral care by organising free dental check-ups, helping people to take that first step towards having good oral health. Mr. Roger Calmeyer, Managing Director, Colgate-Palmolive (India) Limited said, “Oral Health Month is an initiative we are extremely proud of at Colgate. The initiative which began in 2004 to establish and promote the importance of good oral hygiene continues to drive us to be better each year and add new dimensions to be able to achieve our objective effectively. This year, in its 6th edition, Oral Health Month is 5 times bigger in scope as we have committed to reach over 1,000 towns and cities with the help of 15,000 dentists throughout September and October 2009. We appreciate the unrelenting support from the Indian Dental Association and the participating dentists in making this campaign a success through the years.” Dr. Sharif Firoz, Secretary, IDA Mumbai Branch said, “Oral health is very important and critical for the overall health, yet it is often neglected until a toothache makes it unbearable. Numerous studies over the years, investigating the mouth-body connection, have suggested an association between oral health and general health. We are proud to partner with Colgate for Oral Health Month initiative which aims to generate awareness about the need for proper oral care practices.” About Oral Health Month 2009 Oral Health Month 2009 is an oral health awareness campaign that establishes and promotes the importance of good oral care habits. Conducted in association with the Indian Dental Association (IDA), Oral Health Month is an annual initiative which will this year span across two months beginning in September 2009 and will run through October 2009. In India, where oral health is mostly neglected, Oral Health Month is a platform to generate awareness about the need to take care of one’s oral health. Oral Health Month which was first initiated by Colgate and IDA in 2004 as a 6-city programme with 70 participating dentists, went on to cover 200 cities with over 10,000 dentists participating through free dental check-ups and awareness generating activities in its 5th edition last year. Inspired by the response generated by this program, Oral Health Month is now 5 times bigger in scope with all the activities being conducted across over 1,000 towns and cities through September and October 2009. About the Indian Dental Association The Indian Dental Association, formed in 1946 is the largest recognized body of dental professionals in India, which has helped shape the National Oral Health Policy. Working towards the promotion, encouragement and advancement of dental and allied sciences the IDA has a national presence with 27 state branches and over 200 local branches spread across India. It has a combined strength of around 50,000 dentists and student members registered with it. About Colgate-Palmolive (India) Limited Colgate-Palmolive (India) Limited is India’s leading provider of scientifically proven oral care products with multiple benefits at various price points. The range includes toothpastes, toothpowder and toothbrushes under the “Colgate” brand, as well as a specialized range of dental therapies under the banner of Colgate Oral Pharmaceuticals. These have become an essential part of daily oral hygiene and therapeutic oral care in India. The Company also provides a range of personal care products under the ‘Palmolive’ brand name. Colgate has been ranked as India’s #1 Most Trusted Brand across all categories for four consecutive years from 2003 to 2007 by Brand Equity’s Most Trusted Brand Survey. It is the only brand to be in the top three since the survey commenced in 2001. Prior to this, Colgate was also rated as the #1 brand by the A&M – MODE Annual Survey for India’s Top Brands for eight out of nine years during the period 1992 to 2001. For more information about Colgate’s business and products, visit the Company’s website on the internet at www.colgate.co.in.   home > Colgate Palmolive (India) Limited > news     Legal Policy | Copyright © 2005-2006 The Information Company Private Limited. All rights reserved.