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| Dabur Announces Launch Of A New Skin Care Brand Uveda
Appoints Vidya Balan as Brand Ambassador For Dabur’s first ever skincare range from Ayurveda that works from within! | |||
| 4 Aug 2009
, New Dehli
: Having carved a distinct niche for itself in the world of Ayurveda for last 125 years, Dabur India Ltd. has made a strategic foray into the premium skincare market by launching an all-new brand Dabur Uveda – Skincare Expert from Ayurveda. Dabur Uveda personifies attributes like: expert, effective, enduring, dynamic, stylish, mature and Indian. The face of the brand that lives up to these attributes is the cine celebrity Vidya Balan, who clearly epitomizes Dabur Uveda’s personality. Speaking on the occasion, Mr. Vikas Mittal, Executive Vice President, Personal Care, Dabur India Ltd. remarked, “Building on our heritage and commitment as a Group, we have been on the forefront of launching of a new brand in skincare “Dabur Uveda” skincare range with array of products that have the wisdom of Ayurveda, backed by strong research and development to improve the skin texture and are highly relevant for today’s modern women. It is a known fact that life is on fast track, long working hours and constant stress take a drastic toll on the skin. As part of our larger thrust in the skincare segment this year, we have introduced Dabur Uveda, an all new skincare range with the expertise in Ayurveda that not only works from within to give you an inner glow but also nourishes your skin with every use to give a fresh lease of life.” “Dabur Uveda’s core philosophy truly brings alive “Beauty that glows from within”. It has critical herbal extracts derived from a blend of authentic Ayurvedic ingredients that are documented in sacred Ayurvedic scriptures of Bhavprakash Nighantu and proven actives. These ingredients are well researched and are known to enhance skin tone and texture. The formulations have been made in modern formats to make it relevant for the woman of today. All formulations have been tested in German laboratories for their efficacy and are proven to be highly effective on skin. These formulations are dermatologically tested to be safe on skin and don’t have any adverse effect. The entire product showed visible result when tested on Indian consumers The Dabur Uveda range consist of Complete fairness cream, 2 in 1 Moisturizer, Moisturizing face wash, Clarifying Face wash, the range is priced from Rs 50 to Rs 118/- and will be available in all leading stores in Delhi NCR and Mumbai, Pune, Nagpur. About Dabur India: Dabur India Limited is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for over 125 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India’s FMCG portfolio today includes four flagship brands with distinct brand identities -- Dabur as the master brand for natural healthcare products, Vatika for premium personal care, Hajmola for digestives and Réal for fruit-based beverages. |
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