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| Chevrolet partners with the 2007 NCLR ALMA Awards as title sponsor
Eva Longoria and Mario Lopez announced this Year's Nominees | |||
| 18 Apr 2007
, Los Angeles
: Chevrolet announced today its partnership with the National Council of La Raza (NCLR) ALMA Awards in a star-studded press conference held at the Beverly Hills Hilton hotel. Eva Longoria, Actress and ALMA Awards’ producer, along with Janet Murgía, ALMA Award’s executive producer, NCLR’s president and CEO, welcomed national media to announce this year’s nominees. Mario Lopez was also present to help with the announcement. “NCLR has had a close relationship with GM for the past 15 years, and it is a pleasure to have Chevy as the title automotive sponsor for this year’s award presentation.” said Janet Murguía, ALMA Award’s executive producer, President and CEO of NCLR. “Both NCLR and Chevy have a dedication for Latin music and entertainment and we share the same goals in terms of showcasing this to the entire community.” “Music and entertainment are a strong part of Chevy’s tradition and we share NCLR’s goal to recognize the outstanding contributions of Latinos in the media and arts. And what better event than the ALMA Awards to pay tribute to Latino talent,” said Ed Peper, Chevrolet General Manager. As part of the sponsorship, Chevy will host a Safe Kids Worldwide ® car seat checkup event with NCLR’s affiliate Para Los Niños at Gratts Elementary School . More than 600 Safe Kids coalitions and chapters in the United States educate families about keeping children safe in and around vehicles through the Safe Kids Buckle Up program. It offers parents and caregivers hands-on instruction in installing car seats and booster seats and presents interactive educational programs for children ages 14 and under. Safe Kids Worldwide®and its partner General Motors created Safe Kids Buckle Up in 1996. Chevrolet became the lead GM brand in the partnership in 2004. About Chevy Chevrolet is America's No. 1-selling automotive brand. With the largest dealer network in the United States, Chevy is the leader in full-size trucks and the leader in sales of vehicles priced $35,000 and above. Chevrolet delivers more-than-expected value in every vehicle category, offering cars and trucks priced from $9,995 (Aveo) to $78,175 (Corvette Z06). Chevy delivers expressive design, spirited performance and great value with standard features usually found only on more expensive vehicles.bout NCLR’s ALMA Awards The National Council of La Raza (NCLR), the largest national Hispanic civil rights and advocacy organization in the U.S., created the ALMA Awards in 1995 as part of NCLR's strategy to promote fair, accurate and balanced portrayals of Latinos in the media. The show was named " ALMA " American Latinos in Media & Arts Awards (Spanish for "spirit" or "soul") which represents the determined spirit of the Latino community. The NCLR ALMA Awards honors outstanding Latino artistic achievement in television, film, and music and the enhancement of the Latino image in the entertainment industry. |
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