home > Hyundai Motor > news   Hyundai unveils customer friendly initiatives Launches 24x7 Roadside Assistance Program Announces the launch of i20 Fan Club   11 Jan 2010 , New Delhi : Hyundai Motor India Ltd, today announced two special initiatives to increase its focus on the customers. A Road Side Assistance Program was launched today with the aim of providing emergency road side assistance services round the clock to ensure a pleasurable and uninterrupted journey virtually anywhere in India. The program is designed to enhance the customer ownership experience and ensure that customers get immediate and hassle free service in the event of any car breakdown. The scheme will be available as a complimentary service with new vehicles for two years starting February 1, 2010, while existing customers will be offered this option at the best rates. The 24×7 Road Side Assistance program covers services such as: wheel change, fuel delivery up to 5 litres, arrangement of taxis for the customer, opening the vehicle in the event of a key lock-out, rectifying electrical problems related to the battery and fuse, on-spot repairs for complaints that can be attended to on site and car towing to the nearest workshop in cases of an accident. Hyundai is launching the 24×7 Road Side Assistance program in association with Mondial Assistance, the world leader in Roadside Assistance services who operate in over 200 cities largely with their company owned fleet of Assistance vehicles, Flat bed tow trucks and trained Technicians. Another customer centric initiative is the launch of an i20 Fan Club, with the sole objective of proactively reaching out and connecting with all the existing and potential customers of i20 through the web platform. Termed as the‘Uber Trooper’ Fan Club, it will bring together all fans of this hot-selling car under one umbrella and give them the opportunity to communicate directly and candidly with each of the members. A special website ‘www.ubertroopers.com’ will be launched soon, which will give i20 fans an opportunity to share their experiences, knowledge and articulate their viewpoints with others. Speaking on the occasion, Arvind Saxena, Director, Marketing & Sales, HMIL, said, “At Hyundai our goal is to be even more customer-focused, especially in today’s challenging environment, where it is important for us to demonstrate how well we understand our customers. With this thought in mind, we proactively launched two very interesting customer centric initiatives. Both these initiatives reflect our continued dedication to meeting and exceeding each customers individual needs and requirements. Through the launch of 24×7 Road Side Assistance program, Hyundai aims to ensure uninterrupted journey for our customers across India and we are happy to partner with Mondial Assistance to launch this initiative. While, the i20 Fan club will help us reach out to the target audience in the digital space. The online interactions of the Fan Club will lead to better bonding between the customers and the company and exchange of ideas and suggestions which should help us engage the customers in a more interesting and meaningful way”. The i20, is not just a car, it’s a phenomenon, a lifestyle, a way of life. Being a part of this club will be like a badge of honour for those who are trend-setters and make their own rules. The membership will be offered initially to all i20 customers and Initial benefits will include group activities like IPL parties, Drive-in movies, Free car washes, seminar on Road Safety, Road trips to keep the members of the Fan Club engaged and excited. There would also be an exhibition of i20 accessories at all Hyundai dealerships through a tie-up with Mobis. All the members will be engaged through interesting schemes, discount offers, contests and a host of other special events. The fans of i20 will have something to look forward to, during the entire year. For more than 11 years of its presence in India, Hyundai Motor has provided innovation, technology and unsurpassed customer satisfaction. The companys dedication to customer service, satisfaction and safety standards is unmatched in the industry. With the launch of such innovative customer-friendly initiatives, Hyundai is poised to transform the customer experience and forge a strong bonding with all its customers of i20. About HMIL Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company, South Korea and is the second largest car manufacturer and the largest passenger car exporter from India. HMIL presently markets 54 variants of passenger cars across segments. The Santro in the B segment, the Getz Prime, i10 and the Premium hatchback i20 in the B+ segment, the Accent and the Verna in the C segment, the Sonata in the E segment and the Tucson in the SUV segment. Hyundai Motor India, continuing its tradition of being the fastest growing passenger car manufacturer, registering total sales of 489,328 vehicles in the calendar year (CY) 2008, an increase of 49.6 percent over CY 2007. In the domestic market it clocked a growth of 22.4 percent as compared to 2007 with 245,397 units, while overseas sales grew by 92.5 percent, with exports of 243,931 units. HMIL`s fully integrated state-of-the-art manufacturing plant near Chennai boasts of the most advanced production, quality and testing capabilities in the country. In continuation of its commitment to provide the Indian customer with global technology, HMIL commissioned its second plant in February 2008 which produces an additional 300,000 units per annum, raising HMIL`s total production capacity to 600,000 units per annum. HMIL has invested to expand capacity in line with its positioning as HMC`s global export hub for compact cars. Apart from the expansion of production capacity, HMIL currently has 271 strong dealer network across India, which will be further bolstered in 2009. In 2008, HMIL also successfully completed 10 glorious years of operations in India and to commemorate its achievements, initiated a unique trans-continental drive from Delhi to Paris in two of its hugely popular i10 Kappa cars. The drive created automobile history by completing a distance of 10,000km in just 17 days after which the i10s were showcased at the Paris Motor Show in October. In fact it was at the Paris Motor Show that HMIL first unveiled the Hyundai i20 and the car received a phenomenal response from the auto enthusiasts across the world. Hyundai Motor India also accomplished the landmark of producing the fastest 20th lakh cars in India in 2008. Like 2008, the year 2007 had also been a significant year for Hyundai Motor India. It achieved a significant milestone by rolling out the fastest 400,000th export car. Hyundai exported to over 100 countries globally; even as it plans to continue its thrust in existing export markets, it is gearing up to step up its foray into new markets. 2007 also saw the launch of the i10 and yet another path-breaking record in its young journey by rolling out the fastest 1,500,000th car. Hyundai`s new model i10 made a clean sweep of all the `Car of the Year 2008` awards from the leading automotive magazines and TV channels like BS Motoring, CNBC-TV18 AutoCar, NDTV Profit Car & Bike India and Overdrive magazine. The i10 was also the choice of the discerning automotive media of the country as they conferred the prestigious `Indian Car of the Year` (ICOTY) award to the i10 as well. The Santro and the Accent also received the `TNS Voice of the Customer - 2008` award for the Premium Compact Car (Santro) and the Entry Mid size Car (Accent). In March 2008 it achieved yet another milestone by rolling out the fastest 500,000th export car. In 2007, the Hyundai Verna had also bagged some of the most prestigious awards starting with the Overdrive magazine`s `Car of the Year 2007`, the `Best Mid-size Car of the Year` award from NDTV Profit Car & Bike India, the `Best Value for Money Car` from CNBC Autocar and `Performance Car of the Year` from Business Standard Motoring. Hyundai cars have been a favorite at all awards ceremonies and has won many awards. The Sonata Embera won the `Executive Car of The Year 2006` award from Business Standard Motoring magazine and NDTV Profit Car & Bike India had declared the Tucson as the `SUV of The Year 2006`. Not only this, HMIL has also been awarded the benchmark ISO 14001 certification for its sustainable environment management practices.   home > Hyundai Motor > news     Legal Policy | Copyright © 2005-2006 The Information Company Private Limited. All rights reserved.