home > Hyundai Motor > news   Test your driving skills at ‘Hyundai Safety Zone’ Hyundai targets children with this educative idea at Auto Expo 2010   6 Jan 2010 , New Delhi : The Hyundai Motor pavilion at the 10th Auto Expo is buzzing with excitement and fun. The occasion is the unveiling of a unique ‘Hyundai Safety Zone’ targeted especially at the children. Aimed at inculcating safe driving habits in school going children, Hyundai Safety Zone showcases Hyundai’s move towards a more participation-oriented and interactive format at the Auto Expo. At the Hyundai Safety Zone, the children will get to drive around in battery driven cars (replicas of the Genesis Coupe displayed in the Hyundai Pavilion) while learning the nuances of road safety. The entire Safety Zone will be an interactive fun-filled zone with special programs that will make it even more attractive to children. Featuring simulations of different real life driving situation e.g traffic signals, overhead pedestrian bridge, passing through tunnels, negotiating turns and even a license booth, the children will get the real taste of driving through this specially created ‘Hyundai Safety Zone’. The Hyundai Safety Zone will have representatives from Institute of Road & Traffic Education (IRTE) a Delhi based NGO which is involved with road safety issues and Hyundai Student Traffic Squad, (the Hyundai sponsored traffic volunteer group which helps the Delhi Police) to assist the children with traffic rules and signage’s. To make the experience memorable and more life-like, IRTE will also issue special licenses to children who adhere to the traffic rules and display good driving skills. Hyundai has collaborated with Disney movie ‘Cars’ to screen the movie at the Movie zone. The Safety Zone also features a special Audio-Visual on ‘Road Safety’ as well as a Gaming Zone where the kids can learn about some safe driving techniques through gaming. Speaking on the occasion, Arvind Saxena, Director (Marketing & Sales), HMIL, said, “Hyundai always believes in ‘Safety first’. This also reflects in the products that we offer to our customers for instance the i20 that has won the European NCAP 5 star rating for safety. Through the unique Safety Zone, we reaffirm our commitment towards road safety. The Safety Zone will help us educate the children about road safety at an early age, so that it becomes a habit with them, and stays with them always. We are also happy to partner with Disney Pixar ‘Cars’ to promote this initiative.” Being the conscientious corporate citizen, HMIL is fully aware that the automobile industry can play a vital role in improving the road safety conditions. About HMIL Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company, South Korea and is the second largest car manufacturer and the largest passenger car exporter from India. HMIL presently markets 54 variants of passenger cars across segments. The Santro in the B segment, the Getz Prime, i10 and the Premium hatchback i20 in the B+ segment, the Accent and the Verna in the C segment, the Sonata in the E segment and the Tucson in the SUV segment. Hyundai Motor India, continuing its tradition of being the fastest growing passenger car manufacturer, registering total sales of 489,328 vehicles in the calendar year (CY) 2008, an increase of 49.6 percent over CY 2007. In the domestic market it clocked a growth of 22.4 percent as compared to 2007 with 245,397 units, while overseas sales grew by 92.5 percent, with exports of 243,931 units. HMIL`s fully integrated state-of-the-art manufacturing plant near Chennai boasts of the most advanced production, quality and testing capabilities in the country. In continuation of its commitment to provide the Indian customer with global technology, HMIL commissioned its second plant in February 2008 which produces an additional 300,000 units per annum, raising HMIL`s total production capacity to 600,000 units per annum. HMIL has invested to expand capacity in line with its positioning as HMC`s global export hub for compact cars. Apart from the expansion of production capacity, HMIL currently has 271 strong dealer network across India, which will be further bolstered in 2009. In 2008, HMIL also successfully completed 10 glorious years of operations in India and to commemorate its achievements, initiated a unique trans-continental drive from Delhi to Paris in two of its hugely popular i10 Kappa cars. The drive created automobile history by completing a distance of 10,000km in just 17 days after which the i10s were showcased at the Paris Motor Show in October. In fact it was at the Paris Motor Show that HMIL first unveiled the Hyundai i20 and the car received a phenomenal response from the auto enthusiasts across the world. Hyundai Motor India also accomplished the landmark of producing the fastest 20th lakh cars in India in 2008. Like 2008, the year 2007 had also been a significant year for Hyundai Motor India. It achieved a significant milestone by rolling out the fastest 400,000th export car. Hyundai exported to over 100 countries globally; even as it plans to continue its thrust in existing export markets, it is gearing up to step up its foray into new markets. 2007 also saw the launch of the i10 and yet another path-breaking record in its young journey by rolling out the fastest 1,500,000th car. Hyundai`s new model i10 made a clean sweep of all the `Car of the Year 2008` awards from the leading automotive magazines and TV channels like BS Motoring, CNBC-TV18 AutoCar, NDTV Profit Car & Bike India and Overdrive magazine. The i10 was also the choice of the discerning automotive media of the country as they conferred the prestigious `Indian Car of the Year` (ICOTY) award to the i10 as well. The Santro and the Accent also received the `TNS Voice of the Customer - 2008` award for the Premium Compact Car (Santro) and the Entry Mid size Car (Accent). In March 2008 it achieved yet another milestone by rolling out the fastest 500,000th export car. In 2007, the Hyundai Verna had also bagged some of the most prestigious awards starting with the Overdrive magazine`s `Car of the Year 2007`, the `Best Mid-size Car of the Year` award from NDTV Profit Car & Bike India, the `Best Value for Money Car` from CNBC Autocar and `Performance Car of the Year` from Business Standard Motoring. Hyundai cars have been a favorite at all awards ceremonies and has won many awards. The Sonata Embera won the `Executive Car of The Year 2006` award from Business Standard Motoring magazine and NDTV Profit Car & Bike India had declared the Tucson as the `SUV of The Year 2006`. Not only this, HMIL has also been awarded the benchmark ISO 14001 certification for its sustainable environment management practices.   home > Hyundai Motor > news     Legal Policy | Copyright © 2005-2006 The Information Company Private Limited. All rights reserved.