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| IDEA comes to Karnataka
IDEA Cellular Ltd., a leading telecom services provider, made its entry into Karnataka by formally unveiling its logo and brand identity at a function here today. | |||
| 29 Dec 2008
, Bangalore
: IDEA Cellular Ltd., a leading telecom services provider, made its entry into Karnataka by formally unveiling its logo and brand identity at a function here today. As part of its growth strategy, IDEA Cellular Ltd. had recently acquired Spice Communications paving its entry into two major telecom circles - Karnataka & Punjab. IDEA will build on the current over 14 lakh subscriber base of Spice in Karnataka, and will introduce its complete range of mobile telephony products and services for existing subscribers, and other mobile users and intenders in the state. The IDEA logo in yellow, which symbolizes strength, vibrancy and vitality, will be seen across the rural and urban landscape of Karnataka, starting today. With this launch, IDEA now covers over 80% of the telephony potential of the country, and is the 3rd largest private GSM player with over 36 million subscribers. IDEA Cellular is part of the Aditya Birla Group and is India's fastest growing mobile service provider. Launching the services in Karnataka, Mr. Sanjeev Aga, Managing Director, IDEA Cellular Ltd., said, "We are happy to announce our entry into Karnataka, and welcome the people to join IDEA's pan-India network. IDEA's commitment to offer the best products and services to our customers will usher in a new dimension in mobile telephony experience for the people of the state." Idea network aims to provide whisper clear audio quality, zero call congestion and high capacity, ahead of time. Idea's 2.75G capable & 3G ready core network provides for all future technological enhancements. Idea promises Karnataka a top class Network with seamless coverage and massive expansion plan in small towns and rural areas, state and national highways and rail routes, taking current coverage from 3,410 to 11,200 towns and villages by March 2010. IDEA is the leader in introducing value added services in the Indian mobile telephony market. With the launch of IDEA in Karnataka, mobile users in the state will now have a richer experience while watching movie previews on IDEA TV, Voice chats, Instant Messenger, multimedia messages with video attachments, web-infotainment, high-speed video downloads, Java game downloads and other Internet-based multi-media experiences on their EDGE-enabled mobile phones. IDEA had recently announced its entry into the northern state of Punjab as well. With the launch of its services in the two states, IDEA's brand identity will now permeate all forms of external and internal communication synergistically across its various telecom functions. About IDEA Cellular Limited Idea Cellular is a leading GSM mobile service operator with pan India licenses. With a customer base of over 36 million in 15 service areas, operations are soon expected to start in Orissa and Tamil Nadu—the first steps in providing pan India services covering over 90% of India's telephony potential. IDEA Cellular is part of the Aditya Birla Group, India's first truly multinational corporation. The group operates in 25 countries, and is anchored by over 100,000 employees belonging to 25 nationalities. More information on the company is available at: www.ideacellular.com and on the group at: www.adityabirla.com |
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