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| 54th IDEA Filmfare Awards
Filmfare ties up with IDEA Cellular as the Lead Sponsor this year | |||
| 23 Jan 2009
, Mumbai
: Worldwide Media Pvt. Limited, the Times Group- BBC Worldwide joint venture today announced that it has entered into a title sponsorship agreement with IDEA Cellular Ltd., for the 54th Filmfare Awards. That time of the year is here again, when the stars gather in constellations in their sparkling best for that one show they have been waiting for all year! The dazzling show acknowledging achievements of our filmwallahs – The Filmfare Awards' 54th edition is presented this year by the leading telecom operator, IDEA Cellular. The 54th IDEA Filmfare Awards will be held on the 28th of February at Mumbai. Tarun Rai, Chief Executive Officer, Worldwide Media Pvt Ltd. said, "The Filmfare awards event is more than an event, it is a chronicle of Indian movie history. There are many awards shows today but none with the legacy or stature of the Filmfare Awards. The Filmfare Awards salute the immense creative talent of our film industry. We are proud to welcome our new sponsors, IDEA Cellular, a powerful brand in its own right. I am sure this will be a mutually rewarding partnership". Speaking about the tie up, Pradeep Shrivastava, Chief Marketing Officer, IDEA Cellular Ltd. said, "We are happy to associate with Filmfare to present Bollywood's most dazzling event - The 54th IDEA Filmfare Awards 2008. IDEA has constantly endeavoured to engage and entertain our customers differently, through innovative value added services, and other customer engagement programs. Through this association, IDEA will bring stars and the best of movies closer to our existing and prospective customers, across the country". As part of the agreement, IDEA will make available the IDEA Filmfare Awards content on its Mobile platform. IDEA will also offer once-in-a-lifetime opportunity to one lucky customer to give away an IDEA Filmfare Award trophy, at the awards ceremony. IDEA will also run innovative VAS contests wherein few lucky subscribers will not only be able to attend the Awards ceremony but may also win a chance to witness this glittering event sitting alongside Bollywood's most sought after celebrities. IDEA customers will also get to Meet & Greet a set of select Bollywood celebrities, as part of the brand association with Filmfare. The Filmfare awards show has always been marked by a distinct brand of elegance, dignity and unparalleled magic. In 2006 Filmfare decided to brand it with exclusivity making it the most sought after 'by invitation only', private black-tie event for only the crème-de-la-creme of the industry: The 54th edition of IDEA Filmfare Awards is an event 'For the film industry, of the film industry, and by the film industry'. About Worldwide Media Pvt. Ltd. Worldwide Media Pvt. Ltd. is a 50:50 joint venture owned by the Times of India group and BBC Worldwide. Two of the company's brands - Femina and Filmfare - are industry leaders and household names in India. Worldwide Media Pvt. Ltd. has also recently launched UK's No.1 auto magazine BBC TopGear in India. The Times Group is one of India's largest media and entertainment conglomerate. The BBC is a wholly owned subsidiary of the British Broadcasting Corporation. In 2004, the two media giants joined hands and WWM was born; a company with six exciting consumer magazines under its belt - two are highly successful, well reputed Indian brands, joined by four popular international titles. All have the pulse on the Indian market. About IDEA Cellular Ltd. Idea Cellular is a leading GSM mobile service operator with pan India licenses. With a customer base of over 38 million in 15 service areas, under brand IDEA, operations are soon expected to start in Orissa and Tamil Nadu—the first steps in providing pan India services covering over 90% of India's telephony potential IDEA Cellular is part of the Aditya Birla Group, India’s first truly multinational corporation. The group operates in 25 countries, and is anchored by over 125,000 employees belonging to 25 nationalities. More information on the company is available at: www.ideacellular.com and on the group at: www.adityabirla.com |
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