Introduction

In 1888, George Eastman coined the slogan "You press the button, we do the rest," and put the first simple camera into the hands of consumers. He thus made a cumbersome and complicated process easy to use and accessible to nearly everyone. The company he founded, Eastman Kodak Company, today ranks as a premier multinational photography corporation, with a brand name (Kodak) recognized in many countries.

Business

Apart from photography, Kodak today is also known for images used in a variety of leisure, medical, business, entertainment and scientific applications. These include software, printers, online printing services, inkjet paper, picture CD and one-time-use cameras.

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Brands

In consumer photography Kodak offers ranges in the Point & Shoot, High Zoom, Pocket, Performance and EasyShare categories. Ultima photo paper, Vision2 films and InSight Intraoral Dental film are also well known. Other reputed brands include PalmPix camera, i200 series scanners and Professional 1400 digital photo printers.

Partnership

Kodak creates relationships between Kodak operating units and universities, government and research institutions and early-stage firms. Kodak entered into an alliance with Maytag Corporation that uses vending machines and the Internet to expand the number of locations where consumers can buy film and one-time-use cameras. Kodak also has an alliance with IBM to manufacture CMOS image sensors.

Location

Kodak's headquarters are located in Rochester, New York, U.S.

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