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Maruti goes for Esteem makeover

Maruti Udyog Limited, the car market leader in India, in an aggressive marketing strategy has unleashed another irresistible package for the customers with the introduction of the Esteem Diesel.
 
9 Aug 2002, New Delhi: In addition, the Esteem, India s first and best selling car luxury car which recently clocked 1.5 lac units in the domestic market, gets a complete makeover. All Esteem variants get a host of features that enhance their functionality and looks.

Maruti has upgraded all Esteem variants i.e. - the Esteem LX, Esteem LXi (with power steering), VX and AX (with automatic transmission). The Esteem LX now comes with new seat fabric, new design front grille and new speedometer dial colour. In addition to these features the Esteem LXi will also have internally adjustable LHS ORVM (outside rear view mirror) and full wheel covers.

The Luxurious variant of the Esteem - VX will now be called the Esteem VXi and along with the Esteem AX would boast of new inside-out looks. The new- look Esteem will have New Design front grille, Rear Spoiler with Stop lamp, Wider tyres with full wheel covers, Key Less entry and Alarm system, Rear defogger, Body colour handles and ORVMs - all that give Esteem a brand new dynamic and contemporary looks.

Interiors too have been upgraded to further enrich the luxurious feel. New premium seat fabric, Upgraded stereo, Wood finish centre garnish and bezels and new speedometer dial colour add to its superb ergonomics.

And final strike come with THE DIESEL ESTEEM - especially for southern markets - After extremely encouraging response to the Zen Diesel, Maruti has decided to initially introduce the Esteem Diesel - in South India states. The Esteem Diesel will be powered by Peugeot s TUD5 1527 cc, 57hp Diesel engine. With this engine the Esteem Diesel will offer best in class power to weight ratio to the customers. This will be available with the power steering option too.

The introduction of upgraded variants of Esteem petrol and the Esteem diesel will add excitement to the product and the brand. The launch has been timed to correspond with the peak sales season for the Esteem. And with the depreciation season round the corner, this car is all set to take the appear even more attractive to the target segment.

Superior mileage, low maintenance cost, the largest service network and high resale value have always been the strong selling points for Esteem. The Esteem has always been known as a high performance car which leaves its competitors far behind when it comes to power to weight ratio (better acceleration) or technology 16X4 hypertech (16 bit computer & 4 valve per cylinder for quicker response acceleration and power). Now with these upgrades the proposition will be even more appealing to the customers.

The prices (ex showroom price in Rs. Lac) of various variants of Esteem are as under:

  Delhi Hyderabad Bangalore Chennai
ESTEEM LX 4.8 4.8 4.83 4.83
ESTEEMLXi 5.15 5.15 5.15 5.18
ESTEEM VXi 5.57 5.58 5.57 5.61

 

 
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