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| Piramal Healthcare Launches Supractiv Complete | |||
| 26 May 2009
, Mumbai
: Piramal Healthcare Limited, one of India's largest integrated healthcare companies’ launches Supractiv Complete - a total nutritional supplement. Supractiv Complete is rich in many nutrients such as Glutamine, Zinc, Vitamin B-Complex, Vitamins C, Vitamin E, Ginseng, Calcium, Amino Acids and Antioxidants. Supractiv Complete works on supporting the whole body for nutrition rather than providing only a select benefit like energy or immunity. Supractiv Complete not only has the right ingredients but also has them in optimal quantities. Its formulation has been prepared by taking into consideration the Recommended Daily Allowance suggested by the Indian Council of Medical Research. 1 Supractiv Complete a day has nutrients that will provide mental agility, immunity, heart health, stamina, vitality and muscle & bone strength. A consumer trial conducted by Piramal Healthcare in accordance with a renowned research agency amongst 900 respondents showed that over 98% of them felt a positive discernible difference with Supractiv Complete in just 6 days. The nutritional supplement market is the largest segment in the OTC market accounting for over 45% of the OTC products in India. In fact this segment has witnessed a rapid rise in the last few years and is growing at a healthy growth rate of about 12%. Highlighting the need for a complete nutritional supplement in India, Dr. Swati Piramal, Director, Piramal Healthcare Ltd., said, “Our dietary habits have changed drastically over the years thanks increasingly to our changing lifestyles. This has rendered our everyday diet deficient in vital nutrients. Hence, there is a pronounced need for nutritional supplement in Indians. At Piramal Healthcare, we believe in reducing the burden of disease and fostering healthy lives. Propelled by our core values of Knowledge Action Care, we continuously strive to apply breakthrough innovations to provide quality products to our end customers. The idea behind launching Supractiv Complete was to empower the consumers to make an informed choice about their nutritional supplements.” Supractiv Complete is available in a uniquely designed packaged jar of 30 and a convenient trial pack of 10. The clutter breaking packaging not only serves to attract the consumer but also works towards explaining the product, its attributes and the manner in which it works on the human body. Priced between Rs. 60 & 180, Supractiv Complete will be available shortly at chemists’ stores across India. About the Piramal Group The Piramal Group, led by Ajay G. Piramal is one of India’s foremost business conglomerates. Driven by the core values of Knowledge Action Care, the Piramal Group has interests in a myriad of industries that encompass healthcare, drug discovery & research, diagnostics, glass and real estate. The Piramal Group steadfastly pursues inclusive growth while adhering to ethical and value driven practices. The Group’s turnover exceeded US $ 900 million in FY2009. About Piramal Healthcare Ltd. Piramal Healthcare Ltd., a Piramal Group company, is one of India’s largest pharmaceutical companies, with a growth track record of above 29% CAGR since 1988. Piramal Healthcare had consolidated revenues of US$ 656 million in FY2009. The Company is currently ranked 4th in the Indian market with a diverse product portfolio spanning fourteen therapeutic areas. The Company is also one of the largest custom manufacturing companies with a global footprint of assets across North America, Europe and Asia. Piramal Healthcare is listed in India on the National Stock Exchange (Ticker: PIRHEALTH) and the Bombay Stock Exchange (Ticker: 500302). |
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