Speaking at the launch Ms. Ruchira Jaitly, Vice President –Marketing (Western snacks), Frito-Lay India said “We are very happy to announce the launch of Cheetos Whoosh- ‘Cheesy Bugs’. Today mothers are continuously looking for snacks that are healthier and make the kids happy eating them.  Cheetos Whoosh ‘Cheesy-Bugs’ is a perfect snacking option tailored to suit their needs. We are sure that our young consumers will love the real cheese taste and have fun with creepy, crawly shapes in their bag of cheetos whoosh cheese bugs.”

Speaking on the launch, Dr TSR Murali, Technology Head Pepsico India ( Foods & beverages) , said, “The idea was to create a product that would help mothers pick a snack which has healthier ingredients yet appeals to their child’s taste buds and minds. For ‘Cheesy Bugs’ we have used healthier ingredients like whole wheat grain and Vitamin A in interesting bug shapes making it an exciting proposition for the kids.”

“I am delighted to launch an innovative snack like Cheetos Whoosh ‘Cheesy Bugs.’ Cheetos has always thought a step ahead and offered exciting snack options for kids and ‘Cheesy Bugs’ is no exception. My child loves the taste and finds the bugsl shapes exciting and great fun! The best part is that Cheesy Bugs is a ‘healthier’ alternative so I can let my child indulge without feeling guilty about giving him/ an on the go snack.” said acclaimed actress Devyani.

Cheesy-Bugs is priced at Rs.10 for 33 grams and will be available nationally from November end.

About Cheetos
Cheetos is a Kids brand in the FLI portfolio that promises adventurous and fun while it continues to inspire imagination amongst its core TG of Kids. The brand has been continuously innovating new flavours and variants to excite kids and also engage them through clutter breaking promotion. In its endeavors to offer better products to kids the brand underwent transformation last year with all the products in portfolio getting changed to BFY (Better for you) in line with PepsiCo guidelines. The brand launched Cheetos whoosh which is a great tasting snack that comes in unique, exciting shape and is made up of positive ingredients like Wholegrain & veggies and is a source of protein, Fibers and Vitamin A with no artificial or colors.

About PepsiCo India
PepsiCo is one of the world’s largest food and beverage companies, with 2008 annual revenues of more than $43 billion. The company employs approximately 198,000 people worldwide, and its products are sold in approximately 200 countries. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods.

PepsiCo entered India in 1989 and has grown to become the country’s largest selling food and Beverage Company. One of the largest multinational investors in the country, PepsiCo has established a business which aims to serve the long term dynamic needs of consumers in India. The group has built an expansive beverage, snack food and exports business and to support the operations are the group’s 41 bottling plants in India, of which 13 are company owned and 28 are franchisee owned. In addition to this, PepsiCo’s Frito-Lay snack division has 3 state of the art plants. PepsiCo’s business is based on its sustainability vision of making tomorrow better than today. PepsiCo India’s commitment to living by this vision every day is visible in its contribution to the country, consumers, farmers and people.