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| Procter & Gamble Announces 10 Additional Partnerships with U.S. Olympic Athletes
Sasha Cohen, Julia Mancuso among Total Team of 16 P&G U.S. Athletes | |||
| 7 Jan 2010
, Cincinnati
: Procter & Gamble (NYSE:PG) announced today that it has extended its series of U.S. Olympic Team athlete marketing alliances to include an additional 10 athletes. The marketing alliances will extend through the 2010 Olympic Winter Games in Vancouver and comes on the heels of a September 2009 sponsorship announcement of six U.S. Olympians. U.S. Olympians recently included in the partnership are: Rockne Brubaker - U.S. National Champion, pairs skating JR Celski - World Champion, short track speedskating Julie Chu - World Champion, hockey Sasha Cohen - U.S. National Champion, Olympic silver medalist, figure skating Chad Hedrick - Olympic gold medalist, long track speedskating Nicole Joraanstad - U.S. National Champion, curling Julia Mancuso - Olympic gold medalist, alpine skiing Keauna McLaughlin - U.S. National Champion, pairs skating Noelle Pikus-Pace - FIBT World Champion, skeleton Seth Wescott - Olympic gold medalist, snowboarding (boardercross) Brubaker, Celski, Chu, Joraanstad, Mancuso, McLaughlin and Wescott are affiliated with Crest(R); Cohen is affiliated with Pepto(R), and Hedrick and Pikus-Pace are affiliated with Pampers(R). Previously signed athletes include: Allison Baver - U.S. National Champion, short track speedskating Tanith Belbin - Olympic silver medalist, ice dancing Vonetta Flowers - Olympic gold medalist, bobsled Lindsey Jacobellis - Olympic silver medalist, snowboarding (boardercross) Apolo Ohno - Five-time Olympic medalist, short track speedskating Lindsey Vonn - Two-time World Champion, alpine skiing "The addition of these world-class athletes to our current roster further accentuates our commitment to Team USA and the USOC partnership," said Kirk Perry, Vice President, North America for P&G. "We are so proud to be affiliated with athletes who are achieving their personal best, while P&G products help them and people around the world achieve their personal best every day." The athletes will be fully integrated across numerous marketing channels, including advertising, public relations, in-store merchandising, mobile, digital and direct mail. The integration supports the P&G 17-brand marketing partnership with the United States Olympic Committee (USOC), across five USOC sponsorship categories for the 2010 Olympic Winter Games and the 2012 Olympic Games. About Procter & Gamble Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), Braun(R) and Fusion(R). The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.pg.com&esheet=6134002&lan=en_US&anchor=http%3A%2F%2Fwww.pg.com&index=1&md5=c6a18bc5b78d6ca1e9e7bb789605d188 for the latest news and in-depth information about P&G and its brands. About the USOC The United States Olympic Committee (USOC) is recognized by the International Olympic Committee as the sole entity in the United States whose mission involves training, entering and underwriting the full expenses for the U.S. teams in the Olympic, Paralympic, Pan American and Parapan American Games. In addition to being the steward of the U.S. Olympic Movement, the USOC is the moving force for support of sports in the United States that are on the program of the Olympic, Paralympic, Pan American and Parapan American Games. Please visit http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.teamusa.org&esheet=6134002&lan=en_US&anchor=www.teamusa.org&index=2&md5=b0cfcff285b5fa2a358cdc6265258761 for more information. |
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