Today cement is a major success story for TCL. What makes it interesting is that this product was born out of an environmental initiative.

Tata Shudh cement is an example of how the company's philosophy of 'avoid, reduce and recycle' operates. The cement plant at Mithapur was set up solely to consume the solid waste generated during the manufacture of soda ash. The plant has an installed capacity of 1,500 tonnes per day and manufactures two varieties of cement under the brand name Shudh Cement:

• Ordinary Portland Cement (grade 53)
  
• Masonry Cement

Shudh Cement has already acquired a five per cent share of the cement market in Gujarat despite tough competition from its better-established competitors. It has been recognised in the market as a superior product, ideally suited for quality constructions. Incidentally, Shudh Cement far exceeds the quality norms and specifications prescribed by the Bureau of Indian Standards.

All three grades of Tata Chemicals' cement products are made in a modern plant with state-of-the-art technology, which includes quality control at every stage of the production process with an online x-ray analyser. This ensures a high level of consistency of quality in the manufacturing process.