| 1 Jun 2007
: In a new form of music/promotion/communications, the band Wilco's recently released album Sky Blue Sky is the soundtrack to Volkswagen's latest TV campaign. This new form of marketing collaboration has the creative forces of Wilco and VW combining to launch both an album and a VW campaign in the same week (May 22nd). The partnership spans multiple commercials and multiple songs, with the first song being "The Thanks I Get." The Wilco Volkswagen union will run for the summer and all songs can be streamed on vw.com. It's also the first-ever licensing deal for Wilco. |
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