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| Wipro announces the launch of cloud based strategic retail solutions | |||
| 12 Jan 2010
, New York, USA. Bangalore, India
: Wipro Technologies, the global IT services business of Wipro Limited [NYSE:WIT], announced the launch of two strategic retail solutions, Digital Customer Experience Platform and Loss Prevention Platform, today at the National Retail Federation Conference. Wipro’s Digital Customer Experience Platform (DCxP) is a comprehensive solution designed to enable retailers manage their online business in an integrated manner. It is a pioneering effort to integrate social media, community features and personalization to provide an engaging customer experience. DCxP provides retailers the ability to ship to over 200 countries globally, thereby providing access to newer markets. DCxP also helps retailers cut “time to value” by half with minimal capital spend and a pay-by-drink model. Wipro’s Loss Prevention (LP) Platform is a complete shrink management solution that provides retailers an integrated view across the entire shrink management lifecycle. The platform packs in an analytics suite that helps retailers prevent fraud by leveraging predictive modelling. LP Platform helps identify internal and external theft, and provides a comprehensive view – from identification to resolution. This solution helps retailers accurately pin-point areas of shrink that were previously difficult to identify. “Consumer behaviour is changing with the emergence of social networks and expectations of consistent cross channel experience. Wipro’s Digital Customer Experience and Loss Prevention platform provides an integrated toolset that enables retailers to leverage these trends. Wipro continues to innovate and provide transformational capabilities in technology, infrastructure and business operations, to enable our Retail customers to improve their customer experience, operational efficiency and profitability,” said Bhanu Murthy B M, Senior Vice President- Retail, CPG, Transportation & Government, Wipro Technologies. About Wipro Wipro Technologies, a division of Wipro Limited (NYSE:WIT) is the first PCMM Level 5 and SEI CMM Level 5 certified global IT services organization. Wipro Technologies was recently assessed at Level 5 for CMMI V 1.2 across offshore and onsite development centers. Wipro is one of the largest product engineering and support service providers worldwide. Wipro provides comprehensive research and development services, IT solutions and services, including systems integration, information systems outsourcing, package implementation, software application management, and data center managed services to corporations globally. In the Indian market, Wipro is a leader in providing IT solutions and services for the corporate segment in India, offering system integration, network integration, software solutions and IT services. Wipro also has a profitable presence in niche market segments of consumer products and lighting. In the Asia-Pacific and Middle East markets, Wipro provides IT solutions and services for global corporations. Wipro's ADS' are listed on the New York Stock Exchange, and its equity shares are listed in India on the Stock Exchange - Mumbai, and the National Stock Exchange. For more information, please visit our website at www.wipro.com |
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